Shaping the Iconic.Fifteen years building brands people can name — and love.
From Dubai’s skyline to the French Riviera, I build brands that pursue the exceptional. Fifteen-plus years across four countries, one conviction: strategy works best when it moves people — turning presence into an experience worth remembering.
Strategic Vision
Insight & Positioning
Areas of Expertise
Brand Strategy & Positioning
Launch, Public Relations & Go-to-Market
About Me
Steve Lucas
Global Vision, Local Roots.
Marketing, like music, is a matter of tempo and harmony.
A child of the French Riviera, I’ve played my score across continents — early scales in China, finding my rhythm in the energy of Dubai alongside Emaar, refining the melody in Barcelona and Brussels.
From marketing iconic skyscrapers to reinventing an airline’s image, I’ve learned that strong brands are the ones that dare to play their own note. I don’t apply formulas; I compose tailored strategies, pairing a conductor’s rigor with an artist’s ear.
Today I’m back where it all began, on the Riviera, putting that international experience to work on new challenges — and composing the next major chord.
Years of Experience
Called Home
Education
MBA @ Montpellier Business School, France
BBA @Yunnan University of Finance, China
Experience
Go-to-Market Manager @ VOO
International Brand Manager @Vueling Airlines
Brand Marketing Manager @ Teclib
Marketing Manager @ Andarakis Advisory Services
Brand Manager @ Emaar
Trade Advisor @ Business France
Project Marketing Manager, CSR @ Orange
Brand Marketing Manager @ Lenovo
Testimonials
Sabrina Djadda
Coach & Trainer @ CMG
Steve is always in pursuit of what’s next, and no challenge fazes him — remarkably mobile, he adapts to any circumstances.
Pascal Roger
Project Director Strategy Unit - International Network Division @ BusinessFrance
I had the pleasure of having Steve LUCAS in my team where he has proved to be a hard working and meticulous professional. Steve has shown great ease in integrating our structure and has the faculty to adapt quickly.
Ziad Al Jmaan
Group Account Director, PMG Dubai
Working with Steve on a project is always a good experience. He is someone who knows what he wants and is a no nonsense character whilst at the same time being open to input and recommendations, which is always a good asset to have in being able to deliver projects within very short timelines. If I was to choose one word that best describes his attitude towards work I would say he is Dedicated.
