{"id":1332,"date":"2024-08-10T21:03:31","date_gmt":"2024-08-10T15:33:31","guid":{"rendered":"https:\/\/olyve.tanshcreative.com\/?page_id=1332"},"modified":"2025-12-31T16:25:19","modified_gmt":"2025-12-31T16:25:19","slug":"lancement-go-to-market","status":"publish","type":"page","link":"https:\/\/stevelucas.fr\/en\/lancement-go-to-market\/","title":{"rendered":"Lancement &amp; Go-To-Market"},"content":{"rendered":"<div data-elementor-type=\"wp-page\" data-elementor-id=\"1332\" class=\"elementor elementor-1332\">\n\t\t\t\t<section class=\"elementor-element elementor-element-4953320 e-flex e-con-boxed e-con e-parent\" data-id=\"4953320\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-76bdaa9 e-con-full e-flex e-con e-child\" data-id=\"76bdaa9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-6261e6b e-con-full e-flex e-con e-child\" data-id=\"6261e6b\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-81872b2 elementor-align-left elementor-widget elementor-widget-dtr-theme-heading\" data-id=\"81872b2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"dtr-theme-heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t            <h4 class=\"dtr-heading dtr-heading__default dtr-text--color-three\">Services<\/h4>\r\n    \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7d12853 elementor-widget elementor-widget-spacer\" data-id=\"7d12853\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d3a4845 elementor-widget elementor-widget-wp-widget-nav_menu\" data-id=\"d3a4845\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"wp-widget-nav_menu.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<nav class=\"menu-primary-menu-container\" aria-label=\"Menu\"><ul id=\"menu-primary-menu\" class=\"menu\"><li id=\"menu-item-27\" class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-27\"><a href=\"https:\/\/stevelucas.fr\/en\/#services\">M\u00e9thodes<\/a><\/li>\n<li id=\"menu-item-28\" class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-28\"><a href=\"https:\/\/stevelucas.fr\/en\/#portfolio\">Portfolio<\/a><\/li>\n<li id=\"menu-item-29\" class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-29\"><a href=\"https:\/\/stevelucas.fr\/en\/#about\">A propos<\/a><\/li>\n<li id=\"menu-item-30\" class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-30\"><a href=\"https:\/\/stevelucas.fr\/en\/#testimonials\">T\u00e9moignages<\/a><\/li>\n<li id=\"menu-item-31\" class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-31\"><a href=\"https:\/\/stevelucas.fr\/en\/#contact\">Contact<\/a><\/li>\n<\/ul><\/nav>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d59c28f e-con-full e-flex e-con e-child\" data-id=\"d59c28f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8ebbf28 elementor-align-left elementor-widget elementor-widget-dtr-theme-heading\" data-id=\"8ebbf28\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"dtr-theme-heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t            <h2 class=\"dtr-heading dtr-heading__default dtr-text--color-three\">La Cl\u00e9 du Succ\u00e8s : La Strat\u00e9gie 360\u00b0 \n<\/h2>\r\n    \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1a4b203 elementor-widget elementor-widget-image\" data-id=\"1a4b203\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/stevelucas.fr\/wp-content\/uploads\/elementor\/thumbs\/AC3B9B17-C7FA-47EF-B7CB-13E9C7BD3237_1_105_c-rgywhkhdpzrhwhocwjpxwcgyn21bex5ldmjmahi3k8.jpeg\" title=\"AC3B9B17-C7FA-47EF-B7CB-13E9C7BD3237_1_105_c\" alt=\"AC3B9B17-C7FA-47EF-B7CB-13E9C7BD3237_1_105_c\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fbf14cd elementor-widget elementor-widget-text-editor\" data-id=\"fbf14cd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p data-pm-slice=\"1 1 []\">Lancer, c&#8217;est s&#8217;exposer. C&#8217;est le moment de v\u00e9rit\u00e9 o\u00f9 la strat\u00e9gie rencontre le march\u00e9. De la complexit\u00e9 des t\u00e9l\u00e9coms chez <strong>VOO<\/strong> \u00e0 la comp\u00e9titivit\u00e9 de l&#8217;a\u00e9rien chez <strong>Vueling<\/strong>, j&#8217;ai appris qu&#8217;un lancement r\u00e9ussi est une m\u00e9canique de pr\u00e9cision. Mon r\u00f4le est d&#8217;aligner toutes les forces de l&#8217;entreprise \u2014 du produit \u00e0 la force de vente \u2014 pour frapper fort, vite et juste.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-aa18cb8 elementor-align-left elementor-widget elementor-widget-dtr-theme-heading\" data-id=\"aa18cb8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"dtr-theme-heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t            <h3 class=\"dtr-heading dtr-heading__default dtr-text--color-three\">La Strat\u00e9gie de l'Impact Unifi\u00e9.<\/h3>\r\n    \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3aecaad elementor-widget elementor-widget-text-editor\" data-id=\"3aecaad\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p data-pm-slice=\"1 1 []\">Trop souvent, marketing et ventes avancent en parall\u00e8le. Ma m\u00e9thode consiste \u00e0 les fusionner. Je con\u00e7ois des plans Go-to-Market o\u00f9 chaque euro investi doit servir la conversion. Je ne suis pas l\u00e0 pour faire de la figuration, mais pour conqu\u00e9rir des parts de march\u00e9. En pilotant des budgets de plusieurs millions d&#8217;euros, j&#8217;ai d\u00e9velopp\u00e9 une culture du ROI (Retour sur Investissement) implacable. Je transforme les donn\u00e9es en plans d&#8217;action, et les plans d&#8217;action en r\u00e9sultats chiffr\u00e9s, tout en maintenant une qualit\u00e9 d&#8217;ex\u00e9cution irr\u00e9prochable.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9b66443 elementor-align-left elementor-widget elementor-widget-dtr-theme-heading\" data-id=\"9b66443\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"dtr-theme-heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t            <h3 class=\"dtr-heading dtr-heading__default dtr-text--color-three\">La M\u00e9canique du Succ\u00e8s.<\/h3>\r\n    \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-afe71f5 elementor-widget elementor-widget-dtr-iconhead\" data-id=\"afe71f5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"dtr-iconhead.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t        <div class=\"dtr-iconhead dtr-iconhead--align-left dtr-iconhead--style-default  dtr-radius--round\">\r\n        <div class=\"dtr-icon dtr-iconhead__icon\">\r\n                                 <i class=\"icon-box-fill\" aria-hidden=\"true\"><\/i>\r\n                   \r\n            <\/div>\r\n                        \t<p class=\"dtr-iconhead__heading\">01. Intelligence de March\u00e9 &amp; Personas<\/p>\r\n                        <\/div>\r\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c7d29cc elementor-widget elementor-widget-text-editor\" data-id=\"c7d29cc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p data-pm-slice=\"1 1 []\">Avant l&#8217;action, la compr\u00e9hension. J&#8217;analyse votre zone de chalandise et je segmente vos audiences cibles (Personas) avec finesse. Comprendre intimement qui ach\u00e8te et pourquoi est la base de toute efficacit\u00e9 commerciale.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9e5fe41 elementor-widget elementor-widget-dtr-iconhead\" data-id=\"9e5fe41\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"dtr-iconhead.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t        <div class=\"dtr-iconhead dtr-iconhead--align-left dtr-iconhead--style-default  dtr-radius--round\">\r\n        <div class=\"dtr-icon dtr-iconhead__icon\">\r\n                                 <i class=\"icon-hand-thumbs-up-fill\" aria-hidden=\"true\"><\/i>\r\n                   \r\n            <\/div>\r\n                        \t<p class=\"dtr-iconhead__heading\">02. Alignement Sales &amp; Marketing\n<\/p>\r\n                        <\/div>\r\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-74fb2a0 elementor-widget elementor-widget-text-editor\" data-id=\"74fb2a0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p data-pm-slice=\"1 1 []\">Un lancement \u00e9choue souvent en interne avant d&#8217;\u00e9chouer en externe. Je synchronise les \u00e9quipes. Je m&#8217;assure que les commerciaux disposent des bons argumentaires, que le produit tient ses promesses et que le marketing pave la voie. C&#8217;est cet alignement qui d\u00e9multiplie la force de frappe.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d5d6551 elementor-widget elementor-widget-dtr-iconhead\" data-id=\"d5d6551\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"dtr-iconhead.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t        <div class=\"dtr-iconhead dtr-iconhead--align-left dtr-iconhead--style-default  dtr-radius--round\">\r\n        <div class=\"dtr-icon dtr-iconhead__icon\">\r\n                                 <i class=\"icon-bullseye\" aria-hidden=\"true\"><\/i>\r\n                   \r\n            <\/div>\r\n                        \t<p class=\"dtr-iconhead__heading\">03. D\u00e9ploiement Omnicanal 360\u00b0\n<\/p>\r\n                        <\/div>\r\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-be14715 elementor-widget elementor-widget-text-editor\" data-id=\"be14715\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p data-pm-slice=\"1 1 []\">Nous activons tous les leviers simultan\u00e9ment. Campagnes digitales cibl\u00e9es, pr\u00e9sence terrain, relations presse, publicit\u00e9 m\u00e9dia : je coordonne une offensive globale pour cr\u00e9er un effet de saturation positive. Votre cible doit voir votre offre partout, au bon moment.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ab183ea elementor-widget elementor-widget-dtr-iconhead\" data-id=\"ab183ea\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"dtr-iconhead.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t        <div class=\"dtr-iconhead dtr-iconhead--align-left dtr-iconhead--style-default  dtr-radius--round\">\r\n        <div class=\"dtr-icon dtr-iconhead__icon\">\r\n                                 <i class=\"icon-globe\" aria-hidden=\"true\"><\/i>\r\n                   \r\n            <\/div>\r\n                        \t<p class=\"dtr-iconhead__heading\">04. Pilotage \u00e0 la Performance (KPIs)<\/p>\r\n                        <\/div>\r\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-491d01e elementor-widget elementor-widget-text-editor\" data-id=\"491d01e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p data-pm-slice=\"1 1 []\">Je pilote \u00e0 vue, mais avec des instruments de pr\u00e9cision. Tableaux de bord, suivi des leads, co\u00fbt d&#8217;acquisition : j&#8217;analyse les KPIs en temps r\u00e9el pour ajuster le tir. Si \u00e7a ne performe pas, on corrige. Si \u00e7a performe, on acc\u00e9l\u00e8re. Pas d&#8217;ego, juste des r\u00e9sultats.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8ec6781 elementor-align-left elementor-widget elementor-widget-dtr-theme-heading\" data-id=\"8ec6781\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"dtr-theme-heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t            <h2 class=\"dtr-heading dtr-heading__default dtr-text--color-three\">Transformer l'Essai<\/h2>\r\n    \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3d7b0ca elementor-widget elementor-widget-text-editor\" data-id=\"3d7b0ca\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h4 data-pm-slice=\"1 1 []\"><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone size-medium wp-image-2657\" src=\"https:\/\/stevelucas.fr\/wp-content\/uploads\/2025\/12\/27B438A9-F78C-4B36-8E0A-473F262CE065-300x271.webp\" alt=\"\" width=\"300\" height=\"271\" title=\"\" srcset=\"https:\/\/stevelucas.fr\/wp-content\/uploads\/2025\/12\/27B438A9-F78C-4B36-8E0A-473F262CE065-300x271.webp 300w, https:\/\/stevelucas.fr\/wp-content\/uploads\/2025\/12\/27B438A9-F78C-4B36-8E0A-473F262CE065-768x693.webp 768w, https:\/\/stevelucas.fr\/wp-content\/uploads\/2025\/12\/27B438A9-F78C-4B36-8E0A-473F262CE065.webp 1024w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><strong>VOO Telecom (Belgique)<\/strong><\/h4><p data-pm-slice=\"1 1 []\">Lancer une nouvelle offre Internet sur un march\u00e9 mature est un d\u00e9fi. En alignant parfaitement la campagne m\u00e9dia, le discours en boutique et l&#8217;offre produit, nous avons non seulement augment\u00e9 la visibilit\u00e9 de 30%, mais surtout r\u00e9duit le churn (attrition) de 20%. Une victoire commerciale bas\u00e9e sur la coh\u00e9rence.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9d4911b elementor-widget elementor-widget-text-editor\" data-id=\"9d4911b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h4 data-pm-slice=\"1 1 []\"><img decoding=\"async\" class=\"alignnone size-medium wp-image-2659\" src=\"https:\/\/stevelucas.fr\/wp-content\/uploads\/2025\/12\/ADC49484-512A-481E-89D9-8E0781007792_4_5005_c-300x198.jpeg\" alt=\"\" width=\"300\" height=\"198\" title=\"\" srcset=\"https:\/\/stevelucas.fr\/wp-content\/uploads\/2025\/12\/ADC49484-512A-481E-89D9-8E0781007792_4_5005_c-300x198.jpeg 300w, https:\/\/stevelucas.fr\/wp-content\/uploads\/2025\/12\/ADC49484-512A-481E-89D9-8E0781007792_4_5005_c.jpeg 386w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><strong>Lenovo (Retail, r\u00e9gion EMEA)<\/strong><\/h4><p data-pm-slice=\"1 1 []\">Pour imposer la marque en grande distribution (Fnac, Darty), il fallait gagner la bataille du lin\u00e9aire. J&#8217;ai orchestr\u00e9 des op\u00e9rations de trade marketing massives, synchronis\u00e9es avec des campagnes de co-marketing (Intel\/Microsoft). R\u00e9sultat : Une augmentation de 20% de l&#8217;engagement et une place s\u00e9curis\u00e9e dans les rayons.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Services La Cl\u00e9 du Succ\u00e8s : La Strat\u00e9gie 360\u00b0 Lancer, c&#8217;est s&#8217;exposer. C&#8217;est le moment de v\u00e9rit\u00e9 o\u00f9 la strat\u00e9gie rencontre le march\u00e9. De la complexit\u00e9 des t\u00e9l\u00e9coms chez VOO \u00e0 la comp\u00e9titivit\u00e9 de l&#8217;a\u00e9rien chez Vueling, j&#8217;ai appris qu&#8217;un lancement r\u00e9ussi est une m\u00e9canique de pr\u00e9cision. Mon r\u00f4le est d&#8217;aligner toutes les forces de [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-1332","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/stevelucas.fr\/en\/wp-json\/wp\/v2\/pages\/1332","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/stevelucas.fr\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/stevelucas.fr\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/stevelucas.fr\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/stevelucas.fr\/en\/wp-json\/wp\/v2\/comments?post=1332"}],"version-history":[{"count":10,"href":"https:\/\/stevelucas.fr\/en\/wp-json\/wp\/v2\/pages\/1332\/revisions"}],"predecessor-version":[{"id":2662,"href":"https:\/\/stevelucas.fr\/en\/wp-json\/wp\/v2\/pages\/1332\/revisions\/2662"}],"wp:attachment":[{"href":"https:\/\/stevelucas.fr\/en\/wp-json\/wp\/v2\/media?parent=1332"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}