{"id":1324,"date":"2024-08-10T21:02:44","date_gmt":"2024-08-10T15:32:44","guid":{"rendered":"https:\/\/olyve.tanshcreative.com\/?page_id=1324"},"modified":"2026-02-28T04:53:36","modified_gmt":"2026-02-28T04:53:36","slug":"creation-de-contenu","status":"publish","type":"page","link":"https:\/\/stevelucas.fr\/en\/creation-de-contenu\/","title":{"rendered":"Cr\u00e9ation de Contenu"},"content":{"rendered":"<div data-elementor-type=\"wp-page\" data-elementor-id=\"1324\" class=\"elementor elementor-1324\">\n\t\t\t\t<section class=\"elementor-element elementor-element-2221451a e-flex e-con-boxed e-con e-parent\" data-id=\"2221451a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-66bf88c4 e-con-full e-flex e-con e-child\" data-id=\"66bf88c4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-518721ff e-con-full e-flex e-con e-child\" data-id=\"518721ff\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6a15a497 elementor-align-left elementor-widget elementor-widget-dtr-theme-heading\" data-id=\"6a15a497\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"dtr-theme-heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t            <h4 class=\"dtr-heading dtr-heading__default dtr-text--color-three\">Services<\/h4>\r\n    \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6b363245 elementor-widget elementor-widget-spacer\" data-id=\"6b363245\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-25ab3b04 elementor-widget elementor-widget-wp-widget-nav_menu\" data-id=\"25ab3b04\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"wp-widget-nav_menu.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<nav class=\"menu-primary-menu-container\" aria-label=\"Menu\"><ul id=\"menu-primary-menu\" class=\"menu\"><li id=\"menu-item-27\" class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-27\"><a href=\"https:\/\/stevelucas.fr\/en\/#services\">M\u00e9thodes<\/a><\/li>\n<li id=\"menu-item-28\" class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-28\"><a href=\"https:\/\/stevelucas.fr\/en\/#portfolio\">Portfolio<\/a><\/li>\n<li id=\"menu-item-29\" class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-29\"><a href=\"https:\/\/stevelucas.fr\/en\/#about\">A propos<\/a><\/li>\n<li id=\"menu-item-30\" class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-30\"><a href=\"https:\/\/stevelucas.fr\/en\/#testimonials\">T\u00e9moignages<\/a><\/li>\n<li id=\"menu-item-31\" class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-31\"><a href=\"https:\/\/stevelucas.fr\/en\/#contact\">Contact<\/a><\/li>\n<\/ul><\/nav>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2e547df1 e-con-full e-flex e-con e-child\" data-id=\"2e547df1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-54bdf1b7 elementor-widget elementor-widget-image\" data-id=\"54bdf1b7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"451\" src=\"https:\/\/stevelucas.fr\/wp-content\/uploads\/2025\/12\/DD02DC66-FD94-47AA-ADDF-56B1ED4A3654_1_105_c-1024x451.jpeg\" class=\"attachment-large size-large wp-image-2627\" alt=\"\" srcset=\"https:\/\/stevelucas.fr\/wp-content\/uploads\/2025\/12\/DD02DC66-FD94-47AA-ADDF-56B1ED4A3654_1_105_c-1024x451.jpeg 1024w, https:\/\/stevelucas.fr\/wp-content\/uploads\/2025\/12\/DD02DC66-FD94-47AA-ADDF-56B1ED4A3654_1_105_c-300x132.jpeg 300w, https:\/\/stevelucas.fr\/wp-content\/uploads\/2025\/12\/DD02DC66-FD94-47AA-ADDF-56B1ED4A3654_1_105_c-768x339.jpeg 768w, https:\/\/stevelucas.fr\/wp-content\/uploads\/2025\/12\/DD02DC66-FD94-47AA-ADDF-56B1ED4A3654_1_105_c.jpeg 1334w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dca06f5 elementor-align-left elementor-widget elementor-widget-dtr-theme-heading\" data-id=\"dca06f5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"dtr-theme-heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t            <h3 class=\"dtr-heading dtr-heading__default dtr-text--color-three\">Donner une Voix et un Visage \u00e0 votre Vision<\/h3>\r\n    \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6e352d42 elementor-widget elementor-widget-text-editor\" data-id=\"6e352d42\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p data-pm-slice=\"1 1 []\">Une marque ne se contente pas d&#8217;exister, elle doit s&#8217;exprimer. Dans le tumulte num\u00e9rique, mon r\u00f4le est de sculpter la parole et l&#8217;image de votre entit\u00e9 pour qu&#8217;elle ne soit pas seulement visible, mais audible et m\u00e9morable. Je supervise la cha\u00eene de cr\u00e9ation avec une obsession : garantir que chaque contenu, du tweet \u00e0 la campagne t\u00e9l\u00e9vis\u00e9e, soit une brique coh\u00e9rente qui consolide votre \u00e9difice de marque.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b5daf0b elementor-align-left elementor-widget elementor-widget-dtr-theme-heading\" data-id=\"b5daf0b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"dtr-theme-heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t            <h3 class=\"dtr-heading dtr-heading__default dtr-text--color-three\">L'Esth\u00e9tique au Service de la Performance.\n<\/h3>\r\n    \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-62a01f7 elementor-widget elementor-widget-text-editor\" data-id=\"62a01f7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p data-pm-slice=\"1 1 []\">Cr\u00e9er du contenu pour le simple bruit est une perte de temps et d&#8217;\u00e9nergie. Mon approche de la cr\u00e9ation est strat\u00e9gique : le beau doit servir le but. Fort de mon exp\u00e9rience chez <strong>Vueling<\/strong> ou <strong>VOO<\/strong>, je ne s\u00e9pare jamais la direction artistique de l&#8217;imp\u00e9ratif commercial. Je dirige les \u00e9quipes cr\u00e9atives et les agences comme un r\u00e9dacteur en chef exigeant. Nous d\u00e9finissons ensemble une ligne \u00e9ditoriale qui a du souffle, un ton qui a de l&#8217;esprit, et une identit\u00e9 visuelle qui a du caract\u00e8re. Il ne s&#8217;agit plus de remplir des espaces publicitaires, mais de cr\u00e9er un patrimoine de marque qui engage \u00e9motionnellement vos audiences.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-20c3654 elementor-align-left elementor-widget elementor-widget-dtr-theme-heading\" data-id=\"20c3654\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"dtr-theme-heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t            <h3 class=\"dtr-heading dtr-heading__default dtr-text--color-three\">La Fabrique de l'Histoire.\n(M\u00e9thodologie en 4 points)\n<\/h3>\r\n    \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5e076256 elementor-widget elementor-widget-dtr-iconhead\" data-id=\"5e076256\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"dtr-iconhead.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t        <div class=\"dtr-iconhead dtr-iconhead--align-left dtr-iconhead--style-default  dtr-radius--round\">\r\n        <div class=\"dtr-icon dtr-iconhead__icon\">\r\n                                 <i class=\"icon-box-fill\" aria-hidden=\"true\"><\/i>\r\n                   \r\n            <\/div>\r\n                        \t<p class=\"dtr-iconhead__heading\">01. La Ligne \u00c9ditoriale &amp; Le Ton<\/p>\r\n                        <\/div>\r\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ad7d1f0 elementor-widget elementor-widget-text-editor\" data-id=\"ad7d1f0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p data-pm-slice=\"1 1 []\">Avant de produire, nous d\u00e9finissons votre &#8220;Voice&#8221;. \u00cates-vous l&#8217;expert distant ou le partenaire complice ? Le ton statutaire du luxe ou l&#8217;\u00e9nergie du challenger ? Je r\u00e9dige les chartes qui garantissent que votre marque parle d&#8217;une seule voix, quelle que soit la plateforme.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-74dba10 elementor-widget elementor-widget-dtr-iconhead\" data-id=\"74dba10\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"dtr-iconhead.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t        <div class=\"dtr-iconhead dtr-iconhead--align-left dtr-iconhead--style-default  dtr-radius--round\">\r\n        <div class=\"dtr-icon dtr-iconhead__icon\">\r\n                                 <i class=\"icon-hand-thumbs-up-fill\" aria-hidden=\"true\"><\/i>\r\n                   \r\n            <\/div>\r\n                        \t<p class=\"dtr-iconhead__heading\">02. Direction de Production Visuelle<\/p>\r\n                        <\/div>\r\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-72d4128b elementor-widget elementor-widget-text-editor\" data-id=\"72d4128b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p data-pm-slice=\"1 1 []\">Je pilote la cr\u00e9ation visuelle de A \u00e0 Z. Des briefs agences millim\u00e9tr\u00e9s au contr\u00f4le qualit\u00e9 final, je m&#8217;assure que chaque image respecte les codes de votre univers. Photoshoots, vid\u00e9os, design graphique : rien n&#8217;est laiss\u00e9 au hasard, car le diable (et le luxe) se niche dans les d\u00e9tails.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7b9b05a6 elementor-widget elementor-widget-dtr-iconhead\" data-id=\"7b9b05a6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"dtr-iconhead.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t        <div class=\"dtr-iconhead dtr-iconhead--align-left dtr-iconhead--style-default  dtr-radius--round\">\r\n        <div class=\"dtr-icon dtr-iconhead__icon\">\r\n                                 <i class=\"icon-bullseye\" aria-hidden=\"true\"><\/i>\r\n                   \r\n            <\/div>\r\n                        \t<p class=\"dtr-iconhead__heading\">03. Orchestration Digitale &amp; Sociale\n<\/p>\r\n                        <\/div>\r\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4f3debbf elementor-widget elementor-widget-text-editor\" data-id=\"4f3debbf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p data-pm-slice=\"1 1 []\">Le contenu doit vivre l\u00e0 o\u00f9 sont vos clients. Je con\u00e7ois des \u00e9cosyst\u00e8mes digitaux (Web, Social Media, Newsletters) o\u00f9 chaque format est optimis\u00e9 pour son canal. Nous ne postons pas, nous engageons des conversations cibl\u00e9es qui nourrissent la pr\u00e9f\u00e9rence de marque.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1766588 elementor-widget elementor-widget-dtr-iconhead\" data-id=\"1766588\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"dtr-iconhead.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t        <div class=\"dtr-iconhead dtr-iconhead--align-left dtr-iconhead--style-default  dtr-radius--round\">\r\n        <div class=\"dtr-icon dtr-iconhead__icon\">\r\n                                 <i class=\"icon-award-fill\" aria-hidden=\"true\"><\/i>\r\n                   \r\n            <\/div>\r\n                        \t<p class=\"dtr-iconhead__heading\">04. Analyse &amp; R\u00e9sonance\n<\/p>\r\n                        <\/div>\r\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-705d7fc9 elementor-widget elementor-widget-text-editor\" data-id=\"705d7fc9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p data-pm-slice=\"1 1 []\">La cr\u00e9ativit\u00e9 s&#8217;arr\u00eate l\u00e0 o\u00f9 les chiffres commencent. J&#8217;analyse la performance de chaque contenu (Engagement, Port\u00e9e, Conversion). Ce feedback data nourrit la cr\u00e9ation suivante, cr\u00e9ant un cycle vertueux o\u00f9 l&#8217;art s&#8217;affine au contact de la r\u00e9alit\u00e9 du march\u00e9.<\/p><p>\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-77a7ed3 elementor-align-left elementor-widget elementor-widget-dtr-theme-heading\" data-id=\"77a7ed3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"dtr-theme-heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t            <h3 class=\"dtr-heading dtr-heading__default dtr-text--color-three\">Quand le Contenu Devient Exp\u00e9rience.\n<\/h3>\r\n    \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-df9e06d elementor-widget elementor-widget-text-editor\" data-id=\"df9e06d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h4 data-pm-slice=\"1 1 []\"><strong><img decoding=\"async\" class=\"alignnone size-full wp-image-2628\" src=\"https:\/\/stevelucas.fr\/wp-content\/uploads\/2025\/12\/0BA2A989-6281-478B-BC5A-B4289ED962C4_4_5005_c.jpeg\" alt=\"\" width=\"300\" height=\"169\" title=\"\">Vueling &#8220;We Love Places&#8221;<\/strong><\/h4><p data-pm-slice=\"1 1 []\">Le d\u00e9fi ? Changer l&#8217;image d&#8217;une compagnie a\u00e9rienne. Nous avons cess\u00e9 de montrer des avions pour montrer la vie. En produisant des guides de ville vid\u00e9o, des articles de blog immersifs et des contenus influenceurs ax\u00e9s sur la gastronomie et la mode, nous avons transform\u00e9 la marque en un guide lifestyle incontournable en Europe.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2814170 elementor-widget elementor-widget-text-editor\" data-id=\"2814170\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h4 data-pm-slice=\"1 1 []\"><strong><img decoding=\"async\" class=\"alignnone size-medium wp-image-2631\" src=\"https:\/\/stevelucas.fr\/wp-content\/uploads\/2025\/12\/6B9A9EFE-B9AD-4429-A594-36160F5516B1_1_105_c-300x152.jpeg\" alt=\"\" width=\"300\" height=\"152\" title=\"\" srcset=\"https:\/\/stevelucas.fr\/wp-content\/uploads\/2025\/12\/6B9A9EFE-B9AD-4429-A594-36160F5516B1_1_105_c-300x152.jpeg 300w, https:\/\/stevelucas.fr\/wp-content\/uploads\/2025\/12\/6B9A9EFE-B9AD-4429-A594-36160F5516B1_1_105_c-1024x518.jpeg 1024w, https:\/\/stevelucas.fr\/wp-content\/uploads\/2025\/12\/6B9A9EFE-B9AD-4429-A594-36160F5516B1_1_105_c-768x388.jpeg 768w, https:\/\/stevelucas.fr\/wp-content\/uploads\/2025\/12\/6B9A9EFE-B9AD-4429-A594-36160F5516B1_1_105_c.jpeg 1248w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>The Gallery at Emaar Pavilion<\/strong><\/h4><p data-pm-slice=\"1 1 []\">Comment faire vivre une marque immobili\u00e8re en dehors des ventes ? Par l&#8217;art. J&#8217;ai pilot\u00e9 la cr\u00e9ation de contenus culturels et d&#8217;\u00e9v\u00e9nements artistiques pour &#8220;The Gallery&#8221;. En documentant ces expositions et en cr\u00e9ant des r\u00e9cits autour des artistes, nous avons donn\u00e9 une \u00e9paisseur culturelle in\u00e9dite \u00e0 la marque.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Services Donner une Voix et un Visage \u00e0 votre Vision Une marque ne se contente pas d&#8217;exister, elle doit s&#8217;exprimer. Dans le tumulte num\u00e9rique, mon r\u00f4le est de sculpter la parole et l&#8217;image de votre entit\u00e9 pour qu&#8217;elle ne soit pas seulement visible, mais audible et m\u00e9morable. Je supervise la cha\u00eene de cr\u00e9ation avec une [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-1324","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/stevelucas.fr\/en\/wp-json\/wp\/v2\/pages\/1324","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/stevelucas.fr\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/stevelucas.fr\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/stevelucas.fr\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/stevelucas.fr\/en\/wp-json\/wp\/v2\/comments?post=1324"}],"version-history":[{"count":7,"href":"https:\/\/stevelucas.fr\/en\/wp-json\/wp\/v2\/pages\/1324\/revisions"}],"predecessor-version":[{"id":2634,"href":"https:\/\/stevelucas.fr\/en\/wp-json\/wp\/v2\/pages\/1324\/revisions\/2634"}],"wp:attachment":[{"href":"https:\/\/stevelucas.fr\/en\/wp-json\/wp\/v2\/media?parent=1324"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}