{"id":1216,"date":"2024-08-10T19:24:47","date_gmt":"2024-08-10T13:54:47","guid":{"rendered":"https:\/\/olyve.tanshcreative.com\/?page_id=1216"},"modified":"2025-12-31T12:38:50","modified_gmt":"2025-12-31T12:38:50","slug":"strategie-de-marque-positionnement","status":"publish","type":"page","link":"https:\/\/stevelucas.fr\/en\/strategie-de-marque-positionnement\/","title":{"rendered":"Strat\u00e9gie de Marque &amp; Positionnement"},"content":{"rendered":"<div data-elementor-type=\"wp-page\" data-elementor-id=\"1216\" class=\"elementor elementor-1216\">\n\t\t\t\t<section class=\"elementor-element elementor-element-28ddd56f e-flex e-con-boxed e-con e-parent\" data-id=\"28ddd56f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-17e1bf45 e-con-full e-flex e-con e-child\" data-id=\"17e1bf45\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-4c4bf563 e-con-full e-flex e-con e-child\" data-id=\"4c4bf563\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1dcaecce elementor-align-left elementor-widget elementor-widget-dtr-theme-heading\" data-id=\"1dcaecce\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"dtr-theme-heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t            <h4 class=\"dtr-heading dtr-heading__default dtr-text--color-three\">Services<\/h4>\r\n    \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-73765c06 elementor-widget elementor-widget-spacer\" data-id=\"73765c06\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-432e16d4 elementor-widget elementor-widget-wp-widget-nav_menu\" data-id=\"432e16d4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"wp-widget-nav_menu.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<nav class=\"menu-primary-menu-container\" aria-label=\"Menu\"><ul id=\"menu-primary-menu\" class=\"menu\"><li id=\"menu-item-27\" class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-27\"><a href=\"https:\/\/stevelucas.fr\/en\/#services\">M\u00e9thodes<\/a><\/li>\n<li id=\"menu-item-28\" class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-28\"><a href=\"https:\/\/stevelucas.fr\/en\/#portfolio\">Portfolio<\/a><\/li>\n<li id=\"menu-item-29\" class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-29\"><a href=\"https:\/\/stevelucas.fr\/en\/#about\">A propos<\/a><\/li>\n<li id=\"menu-item-30\" class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-30\"><a href=\"https:\/\/stevelucas.fr\/en\/#testimonials\">T\u00e9moignages<\/a><\/li>\n<li id=\"menu-item-31\" class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-31\"><a href=\"https:\/\/stevelucas.fr\/en\/#contact\">Contact<\/a><\/li>\n<\/ul><\/nav>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-551d36ed e-con-full e-flex e-con e-child\" data-id=\"551d36ed\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5a10f463 elementor-align-left elementor-widget elementor-widget-dtr-theme-heading\" data-id=\"5a10f463\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"dtr-theme-heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t            <h2 class=\"dtr-heading dtr-heading__default dtr-text--color-three\">Architecture de marque<\/h2>\r\n    \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-70b151c elementor-widget elementor-widget-image\" data-id=\"70b151c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/stevelucas.fr\/wp-content\/uploads\/elementor\/thumbs\/65BD3FC9-2738-4588-9B9A-B7BE4831BC1F_4_5005_c-rgx038hqg10k2ecp76v94ph1fmk9f3v3i7j21sffd4.jpeg\" title=\"Untitled design &#8211; 1\" alt=\"Untitled design - 1\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3c60e3d elementor-align-left elementor-widget elementor-widget-dtr-theme-heading\" data-id=\"3c60e3d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"dtr-theme-heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t            <h3 class=\"dtr-heading dtr-heading__default dtr-text--color-three\">Plus qu'une Marque, une L\u00e9gende.\n<\/h3>\r\n    \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3b2d201 elementor-widget elementor-widget-text-editor\" data-id=\"3b2d201\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p data-pm-slice=\"1 1 []\">Une marque de luxe ne se d\u00e9finit pas par ce qu&#8217;elle vend, mais par l&#8217;imaginaire qu&#8217;elle d\u00e9ploie. De\u00a0la strat\u00e9gie globale d&#8217;<strong>Emaar \u00e0 Duba\u00ef ou \u00e0\u00a0refonte de Vueling pour le march\u00e9 europ\u00e9en<\/strong>, j&#8217;accompagne les entit\u00e9s qui refusent la banalit\u00e9. Mon approche fusionne l&#8217;intelligence de march\u00e9 et l&#8217;intuition cr\u00e9ative pour b\u00e2tir des \u00e9cosyst\u00e8mes de marque coh\u00e9rents, r\u00e9silients et magn\u00e9tiques.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1c2cede elementor-align-left elementor-widget elementor-widget-dtr-theme-heading\" data-id=\"1c2cede\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"dtr-theme-heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t            <h3 class=\"dtr-heading dtr-heading__default dtr-text--color-three\">Votre Marque est votre Actif le plus Pr\u00e9cieux.<\/h3>\r\n    \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cfda4b5 elementor-widget elementor-widget-text-editor\" data-id=\"cfda4b5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span class=\"selected\">Dans un monde satur\u00e9 de messages, quelle est la diff\u00e9rence entre une marque qui survit et une marque qui r\u00e8gne ? C&#8217;est une question d&#8217;architecture. Une marque iconique n&#8217;est pas le fruit du hasard, c&#8217;est le r\u00e9sultat d&#8217;une construction strat\u00e9gique, d\u00e9lib\u00e9r\u00e9e et audacieuse.<\/span><\/p><p><span class=\"selected\">Mon approche n&#8217;est pas celle d&#8217;un consultant, mais celle d&#8217;un architecte. J&#8217;analyse les fondations, je d\u00e9finis les structures porteuses et je con\u00e7ois les plans qui permettront \u00e0 votre marque de traverser le temps. Ensemble, nous allons d\u00e9finir l&#8217;ADN qui la rendra non seulement unique, mais absolument incontournable.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-946d270 elementor-align-left elementor-widget elementor-widget-dtr-theme-heading\" data-id=\"946d270\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"dtr-theme-heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t            <h3 class=\"dtr-heading dtr-heading__default dtr-text--color-three\">L'Architecture d'une Marque Iconique.<\/h3>\r\n    \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5d5e890 elementor-widget elementor-widget-text-editor\" data-id=\"5d5e890\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p data-pm-slice=\"1 1 []\"><strong><span class=\"selected\">Mon processus se d\u00e9ploie en quatre phases cl\u00e9s :<\/span><\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8eec85d elementor-widget elementor-widget-dtr-iconhead\" data-id=\"8eec85d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"dtr-iconhead.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t        <div class=\"dtr-iconhead dtr-iconhead--align-left dtr-iconhead--style-default  dtr-radius--round\">\r\n        <div class=\"dtr-icon dtr-iconhead__icon\">\r\n                                 <i class=\"icon-box-fill\" aria-hidden=\"true\"><\/i>\r\n                   \r\n            <\/div>\r\n                        \t<p class=\"dtr-iconhead__heading\">01. Immersion &amp; Audit 360\u00b0<\/p>\r\n                        <\/div>\r\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-84be4e1 elementor-widget elementor-widget-text-editor\" data-id=\"84be4e1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p data-pm-slice=\"1 1 []\"><span class=\"selected\">Mon travail commence toujours par une immersion totale. J&#8217;analyse votre march\u00e9, je d\u00e9code vos concurrents et je m&#8217;impr\u00e8gne de votre culture pour cartographier pr\u00e9cis\u00e9ment votre \u00e9cosyst\u00e8me. C&#8217;est de cette clart\u00e9 que naissent les strat\u00e9gies les plus puissantes.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ff46524 elementor-widget elementor-widget-dtr-iconhead\" data-id=\"ff46524\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"dtr-iconhead.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t        <div class=\"dtr-iconhead dtr-iconhead--align-left dtr-iconhead--style-default  dtr-radius--round\">\r\n        <div class=\"dtr-icon dtr-iconhead__icon\">\r\n                                 <i class=\"icon-hand-thumbs-up-fill\" aria-hidden=\"true\"><\/i>\r\n                   \r\n            <\/div>\r\n                        \t<p class=\"dtr-iconhead__heading\">02. D\u00e9finition de la Plateforme de Marque\n<\/p>\r\n                        <\/div>\r\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-866bcb4 elementor-widget elementor-widget-text-editor\" data-id=\"866bcb4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span class=\"selected\">C&#8217;est ici que nous forgeons le c\u0153ur du r\u00e9acteur. Ensemble, nous d\u00e9finissons votre mission, votre vision, vos valeurs et votre <\/span><em><span class=\"selected\">reason why<\/span><\/em><span class=\"selected\">. Ce socle narratif est la fondation invisible mais indestructible de toutes vos futures communications.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-aea1d3e elementor-widget elementor-widget-dtr-iconhead\" data-id=\"aea1d3e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"dtr-iconhead.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t        <div class=\"dtr-iconhead dtr-iconhead--align-left dtr-iconhead--style-default  dtr-radius--round\">\r\n        <div class=\"dtr-icon dtr-iconhead__icon\">\r\n                                 <i class=\"icon-bullseye\" aria-hidden=\"true\"><\/i>\r\n                   \r\n            <\/div>\r\n                        \t<p class=\"dtr-iconhead__heading\">03. Positionnement &amp; Architecture\n<\/p>\r\n                        <\/div>\r\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6216644 elementor-widget elementor-widget-text-editor\" data-id=\"6216644\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p data-pm-slice=\"1 1 []\"><span class=\"selected\">Comment voulez-vous \u00eatre per\u00e7u ? Nous taillons un positionnement unique et tranchant. Pour les groupes, je d\u00e9finis une architecture de portefeuille claire, cr\u00e9ant des synergies pour que chaque marque renforce la puissance de l&#8217;ensemble.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4621084 elementor-widget elementor-widget-dtr-iconhead\" data-id=\"4621084\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"dtr-iconhead.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t        <div class=\"dtr-iconhead dtr-iconhead--align-left dtr-iconhead--style-default  dtr-radius--round\">\r\n        <div class=\"dtr-icon dtr-iconhead__icon\">\r\n                                 <i class=\"icon-globe\" aria-hidden=\"true\"><\/i>\r\n                   \r\n            <\/div>\r\n                        \t<p class=\"dtr-iconhead__heading\">04. D\u00e9ploiement Strat\u00e9gique<\/p>\r\n                        <\/div>\r\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-743d8c3 elementor-widget elementor-widget-text-editor\" data-id=\"743d8c3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p data-pm-slice=\"1 1 []\"><span class=\"selected\">Une grande strat\u00e9gie ne vaut que par son ex\u00e9cution. Je la traduis en un plan d&#8217;action concret, avec des KPIs clairs, pour garantir une coh\u00e9rence absolue sur chaque point de contact avec votre audience.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7745476 elementor-align-left elementor-widget elementor-widget-dtr-theme-heading\" data-id=\"7745476\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"dtr-theme-heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t            <h3 class=\"dtr-heading dtr-heading__default dtr-text--color-three\">De la Strat\u00e9gie \u00e0 la R\u00e9f\u00e9rence.<\/h3>\r\n    \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f9bcb6d elementor-widget elementor-widget-image\" data-id=\"f9bcb6d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/stevelucas.fr\/wp-content\/uploads\/elementor\/thumbs\/F6798888-FC8B-474D-84E5-13E5AA899556_1_201_a-scaled-rgxe4b3qr8f6jcpfxiegx95kh54hg4ysy33lebjvyg.jpeg\" title=\"F6798888-FC8B-474D-84E5-13E5AA899556_1_201_a\" alt=\"F6798888-FC8B-474D-84E5-13E5AA899556_1_201_a\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7b56a60 elementor-widget elementor-widget-text-editor\" data-id=\"7b56a60\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h4><strong><span class=\"selected\">Vueling Airlines<\/span><\/strong><\/h4><p><span class=\"selected\">Le d\u00e9fi n&#8217;\u00e9tait pas de vendre des billets, mais de transformer le voyage. En cr\u00e9ant la plateforme de marque &#8220;We Love Places&#8221;, nous avons cess\u00e9 de parler de prix pour parler d&#8217;exp\u00e9riences. <\/span><strong><span class=\"selected\">R\u00e9sultat : +20 points de notori\u00e9t\u00e9<\/span><\/strong><span class=\"selected\"> sur 3 march\u00e9s europ\u00e9ens et une strat\u00e9gie devenue une r\u00e9f\u00e9rence mondiale pour la marque.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3a0b047 elementor-widget elementor-widget-image\" data-id=\"3a0b047\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/stevelucas.fr\/wp-content\/uploads\/elementor\/thumbs\/53E33EE3-955D-437A-9B38-13705F15929D_1_201_a-rgxeiax8ifkvecdm7k6i1q0mvo581wixjcrummsvbc.jpeg\" title=\"53E33EE3-955D-437A-9B38-13705F15929D_1_201_a\" alt=\"53E33EE3-955D-437A-9B38-13705F15929D_1_201_a\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-87c5de8 elementor-widget elementor-widget-text-editor\" data-id=\"87c5de8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p data-pm-slice=\"1 1 []\">\u00a0<\/p><h4><strong><span class=\"selected\">The Address Sky View (Emaar)<\/span><\/strong><\/h4><p><span class=\"selected\">Pour lancer cette collection immobili\u00e8re ultra-premium, il fallait cr\u00e9er un d\u00e9sir imm\u00e9diat. Le positionnement &#8220;A View Without Limits&#8221; n&#8217;\u00e9tait pas qu&#8217;un slogan, c&#8217;\u00e9tait une promesse d&#8217;exclusivit\u00e9 absolue. <\/span><strong><span class=\"selected\">R\u00e9sultat : 17 penthouses vendus en moins de 2 heures<\/span><\/strong><span class=\"selected\">, un record qui a red\u00e9fini le luxe \u00e0 Duba\u00ef.<\/span><\/p><h3>\u00a0<\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/section>\n\t\t<div class=\"elementor-element elementor-element-8f99c69 e-flex e-con-boxed e-con e-parent\" data-id=\"8f99c69\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Services Architecture de marque Plus qu&#8217;une Marque, une L\u00e9gende. Une marque de luxe ne se d\u00e9finit pas par ce qu&#8217;elle vend, mais par l&#8217;imaginaire qu&#8217;elle d\u00e9ploie. De\u00a0la strat\u00e9gie globale d&#8217;Emaar \u00e0 Duba\u00ef ou \u00e0\u00a0refonte de Vueling pour le march\u00e9 europ\u00e9en, j&#8217;accompagne les entit\u00e9s qui refusent la banalit\u00e9. Mon approche fusionne l&#8217;intelligence de march\u00e9 et l&#8217;intuition [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-1216","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/stevelucas.fr\/en\/wp-json\/wp\/v2\/pages\/1216","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/stevelucas.fr\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/stevelucas.fr\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/stevelucas.fr\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/stevelucas.fr\/en\/wp-json\/wp\/v2\/comments?post=1216"}],"version-history":[{"count":30,"href":"https:\/\/stevelucas.fr\/en\/wp-json\/wp\/v2\/pages\/1216\/revisions"}],"predecessor-version":[{"id":2652,"href":"https:\/\/stevelucas.fr\/en\/wp-json\/wp\/v2\/pages\/1216\/revisions\/2652"}],"wp:attachment":[{"href":"https:\/\/stevelucas.fr\/en\/wp-json\/wp\/v2\/media?parent=1216"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}